SOCIAL MEDIA
Hope Collective
Hope Collective is the rebranded college and young adult ministry of Living Hope Baptist Church, designed to create a clear, compelling identity that resonates with college students and young adults.
- The visual direction leans into a nostalgic, film-inspired aesthetic to create a warm, authentic, and trend-forward atmosphere.
- This rebrand aims to expand digital reach, deepen engagement, and strengthen community connection while increasing gospel impact among young adults.
- Mission Statement: “We exist to help college students and young adults know, live, and make known the hope of Jesus.”
Objectives
- Increase reach on Instagram through Reels and informative content
- Enhance brand loyalty and engagement
- Convert social followers into qualified leads that become involved in the ministry
- Increase reach to college and young adults post grad in the Bowling Green area
Challenges
- Keeping up with changing social trends
- Limitations on Time
- Adapting to Evolving Consumer Behavior
- Ensuring Consistent Branding
- Ad Fatigue
Canoe Kentucky
Canoe Kentucky is a third-generation family-owned business specializing in canoe and kayak retail and rentals.
- Located in Frankfort, Kentucky, the business focuses on being environmentally conscious and educating the public on the conservation of Kentucky waterways.
- Mission Statement: “To provide family-friendly outdoor opportunities in an experiential and educational manner that strive to offer respite and clarity of one's place in the natural world.”
Objectives
- Create a gallery of engaging images to increase social media traffic and visual aesthetics
- Increase reach on Instagram through Reels and Facebook through consistent posts
- Enhance brand awareness
- Convert social followers into qualified leads and new business
Challenges
- Limited availability of quality visuals
- No formal strategy
- Keeping up with changing social trends
- Limitations on time
- Audience fragmentation
- Content quantity over quality
- Niche content
